Build a map of your web landscape - quickly.

A list of URLs, access to GA accounts, or both - that’s all Intarsia needs to build a map of your websites and/or data. We layer in our own scraped data and build meaningful relationships that reveal the structure you may not even know is there.

See how your data flows from websites to Google Analytics.

Who wants to create a Visio chart for hundreds of websites, GTM containers, and GA properties? Skip it and let Intarsia intelligently arrange your data points and links. Then, customize and save.

Complete an audit in a tiny fraction of the time.

A one-website audit is time-consuming. A 10-site audit is daunting. A 100-site audit is unlikely, and a 1000-site audit is impossible. But the truth is, the greater the complexity, the greater the need for understanding. Intarsia builds the datasets, finds the links, highlights the inconsistencies, and maps it all.

Separate the signal from the noise.

It’s important to see the full picture, warts and all. But when it’s time to get down to fixes, we need to see through it. Intarsia includes many intelligent, customizable filters to show you the wheat - or the chaff.

Engage & influence stakeholders.

We’ve all seen stakeholders’ eyes glaze over when data is the topic. Why do designers get all the fun? Let your work - sites and their data - take center stage and capture imaginations with interactive, animated, force-directed graphs.

Pitch for resources & accelerate time to close.

They say a picture is worth a thousand words. They also say, “show me the money.” Show the problems, and generate urgency with the people with the budgets.

ID priorities & create a roadmap.

Intarsia’s key value proposition is creating a “portrait” of your website and web data ecosystem. It reveals unseen connections to help you discover not just the lowest-hanging-fruit, but the highest-effectiveness (and highest ROI) fruit. Now that’s delicious.

Show progress.

The only thing worse than an executive’s eyes glazing over in a pitch meeting is having an anticlimactic moment when you present a checklist of items completed and people “check out”. Don’t list your accomplishments, show them, and let everyone feel invested in the beauty of well-crafted data.

Create transparency between Media, Analytics, and Systems.

For Google Tag Manager, Google Analytics, and an ever-expanding list of other analytics, cookie consent, and media tools, Intarsia builds graphs showing connections between sites along these axes. Layering all in one place can reveal how your systems, analytics, and media are working together - or not.

Research competitors.

Intarsia scraped a list of retailer domains for a single parent company across a continent. Without any Google Analytics data whatsoever, we’re able to see where they’ve centralized and organized their data, and where they haven’t.

Eliminate blind spots around compliance & data quality.

You put in the work to comply with cookie consent regulations. You manage to create clean cross-domain tracking. Then a local agency adds a new GA ID, or worse, GTM container. Does it comply with laws & regulations? You’ll never even know it’s there if you don’t go looking for it. Intarsia highlights these “unknown” assets.

Lay the groundwork for bigger things.

If data isn't centralized and reliable, you can't truly leverage it. Enabling BigQuery is straightforward with one GA property, but not with hundreds of properties and views, containing disparate data. Personalization and machine learning are built on a foundation of well-structured data.